Consumer behavior is dramatically changing within the insurance industry. Prospects are using the internet to research and find the insurance agencies they want to work with. In fact, multiple studies show that anywhere from 65 to 85% of consumers determine whether they trust your agency based solely on the value you bring to them digitally.
The good news is that 80% of consumers are still buying their policies offline, which shows there is still a ton of value the agent brings to the consumer.
Finding prospects online involves much more than just having a website. To establish connections and create leads, agencies must effectively utilize websites, video, blogs, social media, and email. Done correctly your agency will see more leads than it ever has before. Done incorrectly and you will actually lose customers in the process.
Our firm can show your insurance agency how to stand out online and lead customers to your agency through:
To find out more, please contact our agency at (801) 678-2756.