Inbound marketing is a process in which your insurance agency attracts prospects to your website by producing valuable content. Where traditional marketing may include buying, begging, or bugging your way in, inbound marketing allows prospects to find and trust your agency immediately.
Inbound marketing includes creating and sharing valuable content through blogs, podcasts, video, eBooks, enewsletters, whitepapers, SEO (Search Engine Optimization), and social media marketing.
Using inbound marketing correctly will drive more prospects to your agency than you could imagine.
For insurance agencies, inbound marketing, is a 5-step process and our expert team can help you through each one:
- Attract traffic to your website
- Convert visitors to prospects
- Convert leads to sales
- Turn customers into agency evangelists
- Analyze for continuous improvement
To find our more, please contact our office at (801) 678-2756.