Company Resiliency

I just came across an article from JoAnna Brandi entitled “The Two “R’s” – Recession and Resilience – Which Will You Choose?”  The article explains how an employer instilled an attitude throughout their company that if the economy were to go into a recession, they “would not be participating.”

Here are a few of the parts I found intriguing within the article:

  • Prior to a recession occurring, the employer already envisioned how his company would react.  How many employers and sales managers are truly this proactive?  I think we’re very good at reacting, but when it comes to seeing these types of events ahead of time, it takes a special talent and vision.
  • The employer explained to his employees they would need to work harder and smarter to get ahead of their competition.   Employees would need to evaluate their budgets, consumer needs, and new business possibilities to make sure they were uncovering all the opportunities available to them.
  • Lastly, this employer instilled an attitude of confidence and “resiliency” throughout the office.    As these employees focused on “thriving” rather than just merely “surviving,” their company was able to weather the recession just fine.

This just shows you how important a positive attitude can be in an office, especially when it’s associated with a shared vision for every employee.  The company didn’t allow negative or pessimistic attitudes, which can just destroy employee morale.

I truly believe this how companies become great.   Employees share a vision, a desire to work as a team, and an attitude of success.    The question is what are you doing with your company to make sure it “thrives” during this recession rather than just “survives.”

JoAnna Brandi is the author of “Winning at Customer Retention – 101 Ways to Keep ’em Happy, Keep ’em Loyal, and Keep ’em Coming Back” and “Building Customer Loyalty – 21 Essential Elements in ACTION.”

A Speaker and consultant, she is publisher of the Customer Care Bulletin. To receive her bi-weekly Customer Care Lady Email tip go to the guest registry at