Company Mission Statement

Today we give you the final installment in our series on improving customer service through your employees.

Here are a few ideas for developing a clearly defined company mission.

Focus on what is important to you Your company is unique because of the people who work there and the service they provide. Talk with your employees and determine what is most important to the company as a whole.

Be careful no to limit yourself by just focusing on the business side of things. Make topics like relationships, ideology and expectations part of your company mission.

Make your mission visible A mission statement is useless if no one knows it exists, so make sure it is prominently displayed to remind your employees of what they are trying to accomplish while they work with you.

Try printing out the mission statement and placing it in areas where your employees spend a lot of time. If you want to go big, have a poster or wallpaper printed with the company mission on it and mount it to an accent wall or in a main hallway so no one can miss it.

Inform your customers of your mission Your customers are a vital part of your company, so make them aware of your company mission as well.

When a customer begins doing business with you, send them an email with your company mission so they know exactly whom they’re dealing with and what they can expect from you.

You can also dedicate space on your webpage for your company mission so anyone who visits your site can get a good idea of what your company is all about.

To see how Goma Marketing approaches its company values, click here.

Great customer service is imperative to the success of any company, so we hope some of the ideas we’ve provided over the past week will help your company stand out as customer service experts.

You can find our four prior posts on this topic here:

  1. Creative Customer Service
  2. Hiring the Right Employee
  3. Seeing the Big Picture
  4. Training New Employees