-
04 Dec
-
03 Dec
The Right Content At The Right Time
As your insurance agency looks to attract leads and prospects through its website, it’s important to remember that you should create content for your leads to fit their specific... -
30 Nov
Infograph: The Inbound Marketing Explosion
I came across this infograph done by the folks at InboundWriter that shows how inbound marketing is quickly becoming the preferred method for obtaining customer for businesses. (Inbound marketing... -
28 Nov
9 Photos No Insurance Agency Should Ever Use on its Website
We know visual marketing has a much more profound effect on consumers. (There’s a reason why companies use 20-something models instead of overweight, 60-year-old bald men to advertise their... -
29 Oct
Personal Touch
I came across a great article from Property Casualty 360 this week talking about using technology to give the personal touch to your clients. The article describes how agents... -
16 Oct
23 Tips to Make Your Social Media Hum
With over 900 million users on Facebook alone, social media is now one of the primary ways consumers interact with brands. In fact, many companies (insurance agencies included) are... -
11 Oct
Personal Lines Prospecting
As a marketer and former insurance producer, I have been asked a number of times the best way to way to start a personal lines department within a commercial... -
11 Sep
Insurance and Pay-Per-Click Advertising
Did you know that pay-per-click advertising for insurance-related terms accounts for almost 25% of Google’s AdWords Revenue? The next closest term is “loans” and that accounts for only have...